Telling Stories that Change People

September 16, 2020
11:45 AM - 1:00 PM
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Jeffrey Jordan is President and Founder of Rescue Agency, a public health focused, behavior change marketing agency. His career in social change began in high school when he volunteered for an anti-tobacco group at his local county health department. Observing the challenges of engaging high-risk youth, he started Rescue when he was only 17 years old. While growing Rescue, Jeff studied marketing for his undergraduate degree and received a Master's in Experimental Psychology from UCSD.

Today, Jeffrey oversees the management of dozens of behavior change interventions. As the developer of Social Branding, Jeffrey focuses on the relationship between identity, culture and behavior to cause behavior change. His company's work focuses on tackling issues such as tobacco, nutrition and substance use. Today, Jeff leads a team of over 180 change agents focused exclusively on health behavior change among youth, young adults and adults for government agencies across the U.S.

 

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