Professional Development Day 2020

May 20, 2020
11:30 AM - 4:30 PM
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Credit Union House of Oklahoma
631 E. Hill Street
Oklahoma City, OK 73105
Venue Website


11:30 a.m. Registration and Networking

12:00 p.m. Lunch and Keynote Speaker: Chris Chiames - Vice President and Corporate Communications Officer, Carnival Cruise Line
Fearless PR in the C-Suite

1:15 p.m. Break and Headshots courtesy of Jerry Hymer Photography

1:30 p.m. Amanda Hill - CEO, Three Box Strategic Communications
Smart Shifts: Leverage Data to Change the Trajectory of your Campaign"

2:45 p.m. Break and Headshots courtesy of Jerry Hymer Photography

3:15 p.m. Justin Foster - CoFounder, Root + RIver 
A Brand New World 
The first 75 full-day conference registrants will receive a free copy of Justin's new book!

4:30 p.m. Happy Hour - Parlor (11 NE 6th St., OKC)

Presentation Information
Chris Chiames - VP & CCO, Carnival Cruise Line
Fearless PR in the C-Suite
Whether in a small non-profit, a Fortune 500 company, or anything in between, communicators must be respected by senior leaders in order to deliver effective counsel and gain trust to have a seat at the table. Chris Chiames has had many experiences to share about how to manage these challenges and opportunities.

Amanda Hill - CEO, Three Box Strategic Communications
Smart Shifts: Leverage Data to Change the Trajectory of your Campaign
Is your campaign resonating with the right audiences? Do you “have a feeling” it’s not working? Find out for sure and fix it with data! Today’s communications and PR teams can leverage data to make mid-campaign adjustments, leading to greater results. During this session, Three Box CEO Amanda Hill will share examples of brands that have leveraged data and measurement tools to adjust mid-campaign and ensure maximum benefit. Mini case studies will explore how to:

  • Measure media quality and pull levers to adjust outbound pitch angles
  • Connect with Sales & Marketing to identify markets and audiences for deeper targeting
  • Tie communications activities to calls-to-action for immediate response

Learn how to leverage real-time metrics – including media sentiment, message pull-through, web response and sales data – to tweak or all-out shift a program and achieve maximum impact for your brand.

Justin Foster - CoFounder, Root + River
A Brand New World
A brand is no longer just a necessity for consumer-facing companies. Nor is it just the external packaging or image or logo. The brand is the spiritual center of an organization and it is a leader's chief responsibility to nurture it, protect it and promote it. When done properly, a great brand solves a thousand business problems and becomes a flywheel of excellence, word-of-mouth and reputation. Brand strategist and author Justin Foster, co-founder of the intrinsic branding firm Root + River, will share his insights on what it takes to become a great brand, the evolving role of PR in branding and the new essentials of a communication strategy. Key takeaways:

  • Insights on how brands are built in the age of consciousness
  • Understand the brain science behind effective messaging and communication
  • Benchmark your brand against five essential intrinsic branding traits
  • Learn the three "dragons" that kill brands


Thanks to our sponsors! (If you're interested in sponsoring this event, please contact us.)


Happy Hour:



Speaker Information:

Chris Chiames

Chris Chiames is vice president and chief communications officer for Carnival Cruise Line. He joined the world’s largest cruise line in 2018 and brings a strong track record of accomplishment in communications leadership across the travel industry. In his current role he manages a broad portfolio, including public relations, employee communications, guest communications and guest care.

Prior to joining Carnival, Chris held executive leadership positions in aviation (Airlines4America, American Airlines, US Airways), online travel (Orbitz Worldwide) and travel technology and distribution (Sabre). He also led the travel and tourism public affairs practice at Burson-Marsteller during the travel industry’s critical response to the 9/11 terrorist attacks and subsequent financial crisis. His assignments have included major product and service enhancements, new market development, financial restructurings, mergers and acquisitions, industrial accidents, government investigations and regulatory scrutiny, and labor negotiations and work disruptions. His scope of duties has included public relations, government affairs, employee communications, community affairs, investor relations and customer relations.

Chris holds a Bachelor of Arts in journalism from California State University, Fresno, a Master of Arts in journalism from the University of Maryland, and a Master of Public Administration from Harvard’s John F. Kennedy School of Government. He has been honored by the Public Relations Society of America and the California State University, Fresno School of Media, Communications & Journalism, among others. He is a member of the Arthur Page Society for senior communications executives and sits on the academic advisory board for the Southern Methodist University Department of Corporate Communications & Public Affairs and the University of Florida Department of Public Relations.

Amanda Hill

Three Box CEO Amanda Hill brings expertise in marketing strategy, crisis communications, media relations and experiential marketing to Fortune 500 brands and meteoric private companies. Amanda delivers senior counsel to Three Box clients and builds programming to help companies reach their business objectives through strategic communications. She has led international campaigns for ConocoPhillips, Singularity University and Topgolf, as well as regional brands including The Shops at Willow Bend, Dallas Summer Musicals and Dallas Fort Worth International Airport.

Before joining Three Box, Amanda worked in marketing and public relations for Texas Farm Bureau, the state’s largest nonprofit for farmers and ranchers. She started her career in the Dallas office of FleishmanHillard, an international communications agency, where she worked with Shell Oil, Ernst & Young, Yahoo! and the Boy Scouts of America.

Amanda has a bachelor’s in journalism and public relations from Baylor University and a Master of Business Administration from the McCombs School of Business at The University of Texas at Austin. She’s a member of the Public Relations Society of America (PRSA) and earned the Accredited in Public Relations credential in 2013.

In 2018, Amanda was invited to join the Forbes Dallas Business Council and regularly contributes to She is a member of the 2019 class of Dallas Business Journal’s “40 Under 40” and serves on the Board of Directors of the Dallas Arboretum & Botanical Garden.

Justin Foster

Justin Foster believes when you connect to your soul, everything changes. He is the co-founder of the intrinsic branding firm Root + River as well as a speaker, author, mentor and poet. Along a journey that started on a cattle ranch in eastern Oregon to all 50 states and 6 countries, Justin has delivered thousands of thought-provoking, soul-stirring keynotes, workshops and retreats in every sector and industry. His talks cover branding, culture, social shifts, leadership and more – but they all contain a similar message: unleashing the power of being human and supporting leaders who want to eliminate all that is average and stale in their organizations.


$75.00 PRSA Member - All Sessions

$30.00 PRSA Member - Lunch and Keynote Only

$90.00 Non-PRSA Member - All Sessions

$40.00 Non-PRSA Member - Lunch and Keynote Only

$65.00 Student - All Sessions

$20.00 Student - Lunch and Keynote Only