Drive with Data: Is This The New Communication Tool?

January 16, 2019
11:30 AM - 1:00 PM
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UCO Boathouse
732 Riversport Drive
Oklahoma city, OK 73129
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Jordan Walker headshot

Click here to register for PRSA-OKC's January meeting!

Creating compelling campaigns and crafting the right message isn’t enough anymore. Moving forward, marketers have to implement a data-driven approach to inform decisions, create strategy and communicate success.

In the January PRSA meeting, we’ll hear from Jordan Walker, digital director at Kansas-based marketing firm, Greteman Group, on how to effectively measure PR and communications impact against your organization’s goals. You don’t have to be a data scientist to join, all PR and marketing minds welcome. At the end of this session, you’ll walk away with a tips and tools that you can implement immediately.

In this session you’ll learn how to:

  • Develop tangible and attainable benchmarks.
  • Create and implement a measurement strategy.
  • Demystify the data. 

Tickets

$22.00 PRSA Members

$32.00 Non-PRSA Members

$17.00 PRSSA Students

$22.00 Non-PRSSA Students