PRSA-OKC July Pitch Tank

July 18, 2018
11:30 AM - 1:00 PM
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UCO Boathouse
732 Riversport Dr.
Oklahoma City, OK 73129
Venue Website


It happens to the best of us; you craft a pitch so perfect you see the homepage of the website or lead story of the 10 p.m. newscast in your future. But after sending your pitch, you hear the worst thing a PR pro can hear: silence. Join local media and influencers to hear what stories they want to cover and how you can tailor your pitch to get them to WANT to cover it.

Lori Johnson, APR, with Anglin Public Relations, will provide the latest tips and tricks for pitching media outlets followed by a panel of local media and influencers providing feedback on pitches you submit.

Want feedback?

Have a pitch you thought would be a homerun but turned out to be a swing and a miss? To receive constructive criticism from our panelists, submit past pitches to

If you just want to practice or need help molding a future pitch that’s okay, too! You can submit pitches – mock scenarios or something you’re perfecting for future use –  as well.

How to submit a pitch

To submit a pitch, please include the following:

  • Email using the subject line “July Pitch Tank Media Pitch”
  • State whether your pitch is intended for radio, print, TV, or an influencer. This will allow us to give the pitch to the best person possible on our panel. Put “all” if you’re looking for feedback on how to tailor your pitch for different outlets.
  • Include the email header you would use if actually sending your pitch.
  • Feel free to include any visuals or links you would normally include.
  • Please state whether you’d like your pitch to be kept anonymous.


Pitches must be submitted to by 1 p.m. Monday, July 16. All pitches must be submitted in advance to allow the panelists ample time to review each pitch and devote time to providing you with the best possible feedback.

About the speaker

Lori Johnson, Anglin Public Relations


Lori Johnson, APR, has more than 25 years of public relations expertise developing and executing strategic communications campaigns in education, nonprofit and agency settings. She earned her B.A. and M.A. in strategic communications from the University of Oklahoma. Prior to joining Anglin Public Relations, Lori served as the public relations director for OU’s K20 Center, where she oversaw the center’s communication and marketing efforts. Her first job was working as the public relations coordinator for the American Red Cross, Oklahoma County, so nonprofits always remain a top spot in her diverse career.

About the panelists

Nicky Omohundro, Little Family Adventure


Nicky Omohundro is a writer, digital influencer, freelancer, and speaker specializing in active family travel, outdoor recreation, and healthy living. She is based in Oklahoma City with her husband and three children. 

She founded her website, an active family lifestyle website, to encourage families to get outdoors and have “No Child Left Inside.” Topics focus on family travel, outdoor recreation, and healthy living.

Nicky has partnered with healthy living brands, travel destinations, tourism boards, and others to create content for her site and other websites. Her resume includes Hilton, Disney, Alamo Rent a Car, Best Buy, Stonyfield Yogurt, Goddess Garden, ALDI USA, Nationwide Insurance, Oklahoma City, Visit Pittsburg, Colorado Springs Tourism, and Deer Valley Resort. 

Her freelance work has been published online for Gulf Shores, Alabama, Schwinn, and Trivago, plus print and online for Visit Oklahoma City (

Jennifer Pierce, News 9


Jennifer Pierce is the Crimetracker reporter for News 9. She returned to news after a brief break to stay home with her kids and worked as a public relations account manager. She is thrilled to be back at the station she calls home.

Jennifer has been in the news business since 1999. She worked at News 9 as an associate producer while attending the University of Central Oklahoma in Edmond. Shortly after graduation, she started as a general assignment reporter at KSWO in Lawton. She then moved up the turnpike to report for KOKI Fox 25 in Tulsa. Before she left News 9, Jennifer held the weekend morning anchor position and reported during the week.

Sarah Terry-Cobo, The Journal Record


Sarah Terry-Cobo is a senior reporter and digital strategist for The Journal Record where she has worked since 2012. She covers energy, health care, aerospace and manufacturing industries. 

She was an adjunct instructor at the Gaylord College of Journalism and Mass Communication at the University of Oklahoma in 2016.

Previously she has worked for: NPR-affiliate KQED Radio, the Center for Investigative Reporting,, and The Oakland Tribune. She has a Bachelor of Arts in Environmental Policy from the University of Tulsa, a Master of Journalism in Journalism and Master of Arts in Latin American Studies from the University of California, Berkeley.

Joe Wertz, StateImpact Oklahoma


Joe Wertz is a senior reporter and managing editor for StateImpact Oklahoma, a journalism collaboration of NPR member stations in Oklahoma. He reports regularly on environment and issues for NPR audiences and other national outlets, and serves as president Freedom of Information Oklahoma, an open records and government transparency nonprofit.



$22.00 PRSA Members

$32.00 Non-PRSA Members

$17.00 PRSSA Students

$22.00 Non-PRSSA Students