One Giant Leap: Launching Your Video Strategy into the Social Media Era

April 18, 2018
11:30 AM - 1:00 PM
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UCO Boathouse
732 Riversport Dr.
Oklahoma City, OK 73129
Venue Website

As communicators, we frequently hear video is one of the most effective ways to increase engagement on social media channels. More and more people are consuming social media – and videos placed on social media channels – on the go, so how do you mobilize your multimedia production efforts for well, mobile? Learn how to easily adapt existing resources to capture and retain audiences on social media.

In this discussion we’ll hear from Hayley Fick, social media manager for the Johnson Space Center in Houston, on how to maximize videos to resonate with audiences on different social media channels. While space is super cool, not all space missions are jam-packed with excitement that speaks to us earthlings in an impactful way. Fick will share examples of how her team tweaks content to speak to all audiences.

In this session you’ll hear:

  • How NASA uses video to engage with audiences
  • How to use the most relevant pieces of information for each social media platform
  • How the Johnson Space Center team produces quality products quickly and efficiently
  • How NASA measures success on video content

About the speaker:

Hayley Fick is the Social Media Manager at NASA’s Johnson Space Center in Houston, Texas. There she works on social media strategy, video productions, and live coverage of human spaceflight missions. She graduated from the University of Texas at Austin with a B.S. in Public Relations in 2015 and participated in UT’s PRSSA chapter during her time on campus. Before starting full time at NASA, she joined their team as an intern in college.

Thank you to OG&E for making this meeting possible as the April meeting sponsor! 


$22.00 PRSA Members

$32.00 Non-PRSA Members

$17.00 PRSSA Students

$22.00 Non-PRSSA Students