Moving "Foreward" in PR: Case Studies, Emerging Technologies and Best Practices.

May 18, 2016
11:30 AM - 6:00 PM
 Add to Calendar

13313 Pawnee Drive,
Oklahoma City, OK 73114

Please join PRSA Oklahoma City Chapter for Professional Development Day! Invest in yourself and your career - spend half a day learning from some of the best minds from across the United States. Topics include emerging trends and tools, advocacy, crisis communcations and measurement. The event will begin at 11:30 a.m. at Topgolf. After a series of dynamic speakers, the day will end with some casual golf and networking! We will conclude at 6 p.m. APRs can earn 1 point toward their accreditation maintenance.

Thank you to our sponsors:


11:30 a.m. – 1 p.m. – Lunch, PRSA OKC Chapter business,  “Crisis Communication with a Twist” Ed Schipul, Tendenci

15 minute BREAK

1:15 p.m. – 2:15 p.m. – "Measurement" Johna Burke,CMO, BurrellesLuce

15 minute BREAK

2:30 p.m. – 3:30 p.m. –“Emerging Trends, Technologies and Tools” Jenny Schmitt, CloudSpark

15 minute BREAK

3:45 p.m. – 4:45 p.m. – “Hole in One for Advocacy” Suzanne Singleterry, and Joshua Harlow, Jones PR

5 p.m. – 6 p.m. – Golf and Networking

Speakers and topic details:

“Crisis Communication with a Twist” Ed Schipul, Tendenci

  • How to monitor response and stay flexible
  • Alternate methods for maintaining communication


In 1997, Ed Schipul quit his fulltime job as a software consultant and started his own web marketing company. Armed with a political science degree from Texas A&M University, a background in programming and a fascination with social trends, Ed started building web sites that helped people communicate. Years of custom requests from his nonprofit clients led to the initial construction of Tendenci, a platform of tools that most organizations need, or could use, to increase both their communication and revenue streams. In 2012, Tendenci was released as an open source product to extend its reach even further. In November 2013, Schipul officially changed its name to Tendenci to focus on the expansion of the software and the developer community. The company has offices in Houston, Texas and Sunnyvale, California.

"Measurement" Johna Burke,CMO, BurrellesLuce

  • Prove Your Value
    Use Measurement and Evaluation to Take Client Satisfaction to the Next Level 
    Section Webinar 
  • Breaking down silos
  • How Public Relations Contributes to Decision Making 


Johna Burke, CMO, BurrellesLuce, oversees national marketing and sales for the U.S. leader in media monitoring and analysis. She has more than 22 years of professional experience in communications, and media and public relations. Burke speaks frequently on public relations, the media, measurement and strategy. Her dual background as both a practitioner and a provider gives her a refreshing perspective on relevant developments and trends, and a clear understanding of the tools and technology that PR professionals have at their disposal. Her experience as the PR and IR director of a Fortune 500 company adds another dimension to her value as a consultant to clients wanting to establish monitoring and analysis programs that are individualized, comprehensive and actionable.

“Emerging Trends, Technologies and Tools” Jenny Schmitt, CloudSpark

  • Insights and revelations on trends, tools and technologies forcing changes in communications
  • A topline understanding you can use to get ahead of the curve and gain a competitive advantage
  • At least 10 cool things to tweet about and share with your friends


As founder of CloudSpark, Jenny-Rebecca Schmitt leads a virtual team of senior talent in delivering research-based strategies that simplify the complex and deliver meaningful results, boosting brands and their bottom lines. In addition to more than 20 years of experience providing expertise, leadership and guidance to growing businesses and organizations across a wide range of industries, Jenny is a sought-after speaker who has been quoted in USA Today, Forbes, The Wall Street Journal, among others. Connect with her on Twitter @cloudspark or via email at [email protected].

“Hole in One for Advocacy” Suzanne Singleterry, and Joshua Harlow, Jones PR

  • Campaign strategy: detailed assessment and planning
  • Movement and development of resources
  • Tactical variations and adaptability


Suzanne is a manager of public affairs at Jones PR. Bringing more than 14 years of experience in communications, she is a creative professional who enjoys cultivating community and stakeholder relations and providing proactive counsel to clients. Suzanne served more than a decade in federal government service working in Washington, D.C. She also served more than three years at the Department of Homeland Security as a congressional affairs liaison on behalf of U.S. Customs Border and Protection. In addition to her public affairs experience, Suzanne brings valuable perspective as a former small business owner. She is an active member of the Junior League of Oklahoma City, serves on the board of Redbud Classic and was a 2011 Loaned Executive at the United Way of Central Oklahoma. Additionally, Suzanne was recently named one of the Journal Record’s 2016 Achievers Under 40.

Joshua Harlow joined Jones PR in 2009 as an account executive and has risen to the role of vice president of public affairs and consumer marketing. During his time at the firm he has crafted and implemented strategic communications plans with a variety of organizations ranging from political action committees to Fortune 500 companies. He has been instrumental in guiding Jones PR projects for the nation’s largest wireless company, Oklahoma’s largest natural gas distributor, the state’s only free market think-tank and more. Joshua also leads the media, presentation and crisis communications training for Jones PR.



$17.00 Lunch and Keynote Speaker Only (Students)

$65.00 PRSA Members

$75.00 Non-Members

$45.00 Students

$22.00 Lunch and Keynote Speaker Only (Member)

$32.00 Lunch and Keynote Speaker Only (Non-Member)