How Walmart Turns its People Story Inside-Out

January 17, 2018
11:30 AM to 1:00 PM
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UCO Boathouse
732 Riversport Dr.
Oklahoma City, OK 73129
Venue Website



Turning your people story inside-out

A certain 2012 presidential candidate once famously said, “corporations are people, my friend.” Politics aside, he wasn’t far off. People shake the hands of customers. People keep the corporate culture. People form the connective tissue of massive organizations moving in concert toward a common goal. And yet, their individual stories remain some of the hardest for companies to uncover and share – especially at scale. With more than 1.2 million associates in the U.S. alone, Walmart knows better than most the difference one person can make. The nation’s largest retailer has been working to create and operationalize an “always-on” communications program designed to find and tell People stories, big and small, from the airwaves and print of mainstream media to its corporate webzine to the company’s 4,000+ local Facebook pages, and beyond…


In this session, you will learn:

  • How Walmart aligns resources to mine human interest stories across its vast organization
  • Why human interest stories demand a channel-agnostic approach to storytelling
  • Strategies for getting buy-in across the HR, legal and communications functions
  • The impact of hyper-local storytelling on brand affinity and reputation
  • The value of making the individual, not your company, the hero of the story – no matter where you’re telling it


About the speaker 

Blake Jackson is director of corporate communications for Walmart, Inc. In this role, Blake leads media strategy for Walmart Central Operations, including initiatives connected to the company’s recent $2.7 billion investment in associate training, education and wages. Blake joined Walmart in 2014, working closely with the executive communications team and CEO Doug McMillon to launch his presence on Instagram and Facebook. Prior to joining Walmart, Blake served as vice president, digital at Saxum, an integrated marketing communications agency in Oklahoma City. At Saxum, he led digital strategy for clients in the energy, environmental and retail sectors. Blake joined Saxum after a three-year stint heading up social and digital communications at Chesapeake Energy Corporation, a leading oil and gas producer. During his tenure at Chesapeake, Blake led a national digital communications team working to develop online advocacy networks in energy-producing communities around the United States.  


$22.00 PRSA Members

$32.00 Non-PRSA Members

$17.00 PRSSA Students

$22.00 Non-PRSSA Students