Professional Development Day 2017

May 17, 2017
11:30 AM to 5:00 PM
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V2 at Vast
333 W Sheridan Ave
Oklahoma City, OK 73102
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Mike Mills

"More than a Miracle: Producing Viral Content that Works" 

A behind the scenes look at how to create viral content for brands from the Executive Producer behind one of the biggest viral campaigns of the past few years — the WestJet Christmas Miracle. 

The session will be a behind the scenes look at the planning, strategy, and execution of the WestJet Christmas Miracle campaign, and other similar campaigns. We will offer a 360 look at how this campaign came to life, and what lessons or insights we can offer to others looking to create viral content to help brands, agencies, and other marketing professionals. 

 

Lindsey Duncan

"Crisis Management in a Live Setting"

In late July 2016, Southwest Airlines experienced a technology outage that disrupted operations for the better part of three days. Using a combination of paid, earned, shared, and owned spaces, Southwest proactively engaged Employees and Customers in social conversation, informed them of ongoing efforts to restore functionality, and resolved pressing Customer Service issues. 

 

Mike Malaise

"From local tragedy to national debate: Crisis communications before, during and after a mass casualty event" 

Thursday, July 7, 2016 began like every other summer day in Dallas, but it would end would end much different. Shortly before nightfall, following what had been a peaceful Black Lives Matter-organized protest in downtown Dallas, gunfire from a lone assailant rang out. By the time it was over, five police officers were dead and another nine injured. Two civilians were also wounded. The shooting was the deadliest incident for U.S. law enforcement since the terroristic attacks of Sept. 11, 2001. Parkland Memorial Hospital received seven of the victims.

Mike Malaise, Senior Vice President of Communications and External Relations, will discuss the media events that unfolded at Parkland in the minutes after the shootings and in the days and weeks that followed. What began as the tragic killing of police officers turned into a national conversation about law enforcement and race relations – with Parkland physicians in the eye of the media storm.
 

Speaker Information

Mike Mills

Mike Mills is the Executive Produce and one of three founding partners of studio m, a Toronto based creative content agency. Mike's start in the industry was as a producer, actor and writer on the nationally televised series Truthhorse on the Comedy Network. Having recently celebrated their 13th anniversary, studio m is a well established go-to hub for creative content for top brands and agencies across North America. Within the last three years, studio m has delivered over 200 million video views for their clients, with 25 individual videos with over 1 million views each. Mike really loves his job. 

 

Lindsey Duncan

Lindsey Duncan joined Southwest Airlines in 2008 after graduating from Texas Tech with a Bachelor’s Degree in Public Relations. She held positions in Customer Relations, Proactive Customer Service, and Social Care before joining the Social Business Team as a Specialist in 2016. Lindsey helped launch the Southwest Airlines Community in July 2016, which houses the corporate blog and discussion forum. She is the primary moderator on the platform, helping Customers connect, share their travel expertise, and most importantly, tell their stories. 

Mike Malaise

Mike Malaise has worked at Parkland Health & Hospital System since 2012.  In this role as Senior Vice President of Communications and External Relations, he oversees Parkland’s corporate communications, community relations, government relations and marketing functions.  Prior to working at Parkland, Mike worked for Purple Strategies, a bi-partisan public affairs firm that specializes in communications, issue advocacy and brand management from their offices in Chicago and Washington, DC.

Mike is a Dallas native who returned to his hometown in order to work for Parkland.

Parking will be validated for the Century Center Parking Garage. Entrance is on the South side of the garage off Sheridan.

Thank you to these sponsors for making Professional Development 2017 possible: 

Gold sponsor: 

Bronze sponsor: 

Happy Hour sponsor: 

Tickets

$70.00 PRSA Member

$22.00 PRSA Member -- lunch and keynote only

$85.00 Non-PRSA members

$32.00 Non-PRSA members -- lunch and keynote only

$60.00 Student Professional Development Day

$17.00 Student Professional Development Day -- lunch and keynote only