The Six Steps to Your APR

For more information about PRSA-OKC's Innovative Accreditation Program, please contact: Oklahoma City APR Co-Chairs: Pamela Campbell, APR and Sherry Kast, APR, Fellow, PRSA.

Be An Industry Leader: Earn Your APR
Internationally recognized, the Accreditation in Public Relations (APR) integrates timeless communications principles with contemporary strategies and tactics. The process of earning your APR takes your skills to the next level by exposing you to today’s cutting‐edge strategies and practices, assessing your skills to identify strengths and opportunities for growth, and demonstrating your personal and professional commitment to excellence. Pursuing the APR gives you direct access to top  public relations leaders—APR holders who will guide you through the process of achieving the Accreditation—and provides the tools you need to distinguish yourself as a luminary in the public relations field. Learn more and earn your APR today.

The Six Steps to Your APR

Apply  Nationally to Begin the APR Process

Coaching, Mentoring, Support Services

Complete Panel Presentation Questionnaire
Participate in Panel Presentation

Your Computer-Based Examination

Take the Computer-
Based Examination

New Information

Download these files to help

APR Application (PDF 39kb)
Panel Presentation Questionnaire (MSWord 54kb)
APR Prep Sessions: March 25, April 1, April 8 and April 15 - Downtown Oklahoma City Library, 9:30 a.m.
Candidate’s Process Chart, detailed process chart of the journey from application to exam (MSWord 31 kb)
Detailed description of the KSAs tested (MSWord 60b)

Online APR Study Demo

Visit a demonstration of the APR Online Study course - This interactive online multimedia course is designed to help APR – Accreditation in Public Relations, candidates prepare for the Examination. Course content, geared toward the knowledge, skills and abilities measured during the Examination, is presented through a variety of interactive methods, including multimedia module introductions, asynchronous activities, case study analysis, projects, directed discussions, self-correcting quizzes and simulations. It provides opportunities for self-study, collaboration and teamwork-all situations that public relations professionals encounter in their day-to-day work. One-year subscription $195

Background Information

What is Accreditation?
Accreditation in Public Relations (APR) is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment.

What is the purpose of Accreditation?
The purpose is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation APR signifies a high professional level of experience and competence.

Why become Accredited?
Increasingly, job listings are specifying APR preferred. Senior public relations professionals have been outspoken in support of Accreditation. "APR is a symbol of professionalism. It demonstrates that individuals have the knowledge, ethics and experience that set them apart. It also demonstrates that they care about their own profession and that they are dedicated to enhancing their own personal abilities." Joe S. Epley, APR, Fellow PRSA, Chairman and CEO, Epley Associates, Charlotte, NC.

The Six Steps to Your APR